The New Pot Cuisine Trend
What is
Zhe Zhe POT
China's culinary culture is incredibly rich, featuring iconic dishes like hot pot, roast duck, dim sum, and Sichuan cuisine, each representing the essence of Chinese gastronomy. Among these treasures, "Zhe Zhe Pot" stands as another distinguished and representative delicacy.
"Zhe Zhe Pot" and hot pot both belong to the category of "pot" dishes and are traditional Chinese cooking methods that have been passed down for 2,500 years. These two cooking methods are like twin brothers. However, Zhe Zhe Pot can stir-fry, pan-fry, boil, and steam, while hot pot can only boil. Therefore, Zhe Zhe Pot can be said to encompass hot pot, offering more cooking methods, a greater variety of ingredients, and more ways to enjoy the food.
Now a day,"Zhe Zhe Pot" is becoming the New Pot Cuisine trend following Hot Pot in the Chinese market.
BRAND STORY
Established in 2021, the Huo Zhe Zhe brand is part of Changsha Huo Zhe Zhe Catering Management Co., Ltd.
Collaborating with experienced Guangdong chefs with over 30 years of expertise in Zhe Zhe Baos, the brand seeks to preserve and promote the tradition of Zhe Zhe Pot cuisine. By using premium ingredients such as deep-sea abalone and Qingyuan partridge chicken, mastering precise heat control, and incorporating unique secret sauces, Huo Zhe Zhe delivers freshly cooked dishes, offering consumers an unforgettable culinary experience.
Currently, there are over 150 stores nationwide, and its performance growth continues to create a myth in China's catering industry.
GLOBAL FOOTPRINT
UAE
1 Outlet
CHINA
200+ Outlets
OPERATING DATA
AVERAGE REVENUE
PER STPORE(M)
700k RMB
ANNAL SALE
2024
1 Billion+ RMB
CUSTOMERS SERVED Annually
14 Million+
Products
AVERAGE TABLE TURNOVER RATE
5.5+
 |  |  |  |
|---|---|---|---|
 |  |